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      Where Connection Never Fades

      At Haset Memory Care, we understand that dementia is more than memory loss — it’s a gradual change in how someone experiences the world. Our purpose is to meet each person exactly where they are, honoring who they were and who they continue to be, with warmth, patience, and genuine care — all while nurturing a joyful and uplifting environment.

      Medical Care

      Medical Care

      Resident Care

      Resident Care

      Memory Care

      Memory Care

      Nutrition Care

      Nutrition Care

      Opening 2026

      Haset Memory Care

      Haset Memory Care is a dementia-specific adult day service provider dedicated to addressing the growing need for specialized memory care in Northern Virginia. Scheduled to open in 2026, the center will be located in a 13,000-square foot facility in Woodbridge, Virginia, strategically positioned to serve both Prince William and Fairfax counties. The program will launch with an initial capacity of 80 participants and is designed to scale up to 250, making it one of the largest and most comprehensive dementia-focused adult day centers in the region....With only one comparable provider currently operating in Northern Virginia— Insight Memory Care in Fairfax, which maintains a 40-person waitlist—Haset will fill a significant gap in services and provide relief to families who are struggling to secure quality care for loved ones living with Alzheimer’s and other forms of dementia. Haset’s services are designed to create an enriching, supportive, and safe environment for participants while offering much-needed respite and support to caregivers.

      Objective

      Memory Care offerings

      Core offerings will include structured daily activities such as music therapy, reminiscence sessions, and sensory engagement programs, alongside nutritious meals, personal care, medication management, and wellness monitoring. The center will also provide weekend programming, flexible tiered pricing packages, caregiver education workshops, and transportation services features that are rare among regional competitors. By combining professional expertise with compassionate care and cultural sensitivity, Haset will deliver both quality of life improvements for participants and peace of mind for families.

      HasetMC Aspect

      Strong Personal Grounding

      The business model is rooted in scalability and financial sustainability. Revenue will be generated through day services, additional drop-in offerings, transportation, and caregiver workshops, supported by a tiered pricing system that allows flexibility and accessibility. Financial projections forecast revenues of $2.69 million in Year 1, growing to $9.47 million by Year 5, with consistent gross margins above 60%. This growth trajectory highlights Haset’s strong market positioning and the scalability of its model.

      Participant Capacity
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      Healthcare Leadership
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      Why Choose Us

      Services

      Haset Memory Care is led by Bethlehem (Betty) Getent, a seasoned healthcare professional with over 15 years of experience in the healthcare industry and 10 years in senior living leadership.

      Bethlehem Getent

      Founder & CEO

      Since beginning her work in senior care in 2016, Betty has been known for her operational excellence, personable leadership style, and deep compassion for individuals living with dementia. She is both strategic and hands-on — leading with heart while driving meaningful results.

      Her proven record includes successfully leading operational turnarounds, improving compliance outcomes, increasing census growth, and fostering strong, mission-driven team cultures. Betty’s passion for the dementia population, combined with Haset’s innovative, person-centered model, ensures a nurturing environment and a solid foundation for long-term success.

      Team

      Meet Our Team

      Bethlehem (Betty) Getent

      Founder & CEO

      Haset Memory Care is led by Bethlehem (Betty) Getent, a seasoned healthcare professional with over 15 years of experience in the healthcare industry and 10 years in senior living leadership.

      Since beginning her work in senior care in 2016, Betty has been known for her operational excellence, personable leadership style, and deep compassion for individuals living with dementia. She is both strategic and hands-on — leading with heart while driving meaningful results.

      Her proven record includes successfully leading operational turnarounds, improving compliance outcomes, increasing census, and building strong, mission-driven teams focused on excellence in dementia care.

      Bethlehem (Betty) Getent Founder & CEO

      Haset Memory Care is led by Bethlehem (Betty) Getent, a seasoned healthcare professional with over 15 years of experience in the healthcare industry and 10 years in senior living leadership.

      Since beginning her work in senior care in 2016, Betty has been known for her operational excellence, personable leadership style, and deep compassion for individuals living with dementia. She is both strategic and hands-on — leading with heart while driving meaningful results.

      Her proven record includes successfully leading operational turnarounds, improving compliance outcomes, increasing census, and building strong, mission-driven teams focused on excellence in dementia care.

      Her proven record includes successfully leading operational turnarounds, improving compliance outcomes, increasing census growth, and fostering strong, mission-driven team cultures. Betty’s passion for the dementia population, combined with Haset’s innovative, person-centered model, ensures a nurturing environment and a solid foundation for long-term success.

      Career

      Join Our Caring Team

      Compassionate Care

      Work in an environment where empathy and kindness are at the heart of everything we do.

      Continuous Growth

      Access ongoing training, certifications, and career development opportunities.

      Supportive Community

      Join a team that values collaboration, support, and work-life balance.

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      Opening in 2026. Services subject to licensing and regulatory approval. | Design by IT infonity